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Once you’ve generated Sendspark videos in Clay, this guide shows how to send them in Smartlead. Add the Smartlead (Image URL) snippet where you want the video, hyperlink it with the Smartlead (Video URL) snippet so it’s clickable, then add a Smartlead enrichment in Clay so contacts auto-enroll the moment their video generates.

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Key takeaways

  • Create your Sendspark videos in Clay first, then send them through Smartlead as they generate.
  • Paste the Smartlead (Image URL) snippet into your email where the video should appear.
  • Hyperlink that image with the Smartlead (Video URL) snippet so recipients can click to watch their video.
  • Add a Smartlead enrichment in Clay so contacts auto-enroll once their video shows ”✅ Success.”

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How to Send Videos in Smartlead via Clay

This guide assumes that you’ve already created Sendspark videos in Clay, and you’re looking to send them in Smartlead campaigns as soon as they generate. If you have not done that yet, please start with this guide on how to create Sendspark videos in Clay.

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1. Prep Your Video Email

Before you set up any automation, you should add the Sendspark dynamic video snippet to your email campaign, as a placeholder for where you want the video to be.
  • In your Sendspark video campaign, select “Share Campaign”
  • Search for “Smartlead”
  • Click the first option, “Smartlead (Image URL)” ​Smartlead search showing the Smartlead Image URL and Video URL snippet options
  • Paste that into your email, where you want the video to go ​Smartlead email editor with the Sendspark video image preview pasted in the body
  • Now, you’ve added an image preview. But we want to make sure it’s clickable, so when your viewer receives this email, they will be able to click it to watch their video!
  • Back in Sendspark, click the 2nd option:“Smartlead (Video URL)”
  • In your email, add this as a hyperlink to the image you just pasted.
Awesome, now let’s go back to Clay to make sure that once videos generate, contacts will automatically get enrolled in that Smartlead Sequence and receive a video email.

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2. Automatically Send Video Email

The final step is to automatically enroll contacts in your Smartlead sequence once videos get created for them. To do this, you can add an enrichment for Smartlead in Clay. When the video successfully generates, you’ll see the text in the “Sendspark” column update to say ”✅ Success” and then the lead will automatically get moved to the “Add Lead to Campaign Step” Clay columns showing Success and Added to campaign statuses for each lead That’s it!! Since you already have the Sendspark dynamic video snippet in Smartlead, every contact in your campaign will see the video made for them.
If you need any help at all, you can schedule an onboarding call with our team to help get started.

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Frequently asked questions

Yes. This guide assumes you’ve already created your Sendspark videos in Clay. If you haven’t, start with the guide on how to create Sendspark videos in Clay first.
In your Sendspark campaign, click Share Campaign, search for Smartlead, and select “Smartlead (Image URL).” Paste that snippet into your email where you want the video to appear.
Back in Sendspark, choose the second option, “Smartlead (Video URL),” and add it as a hyperlink on the image you just pasted. That way recipients can click the preview to watch their video.
Add a Smartlead enrichment in Clay. When a video successfully generates, the Sendspark column updates to ”✅ Success” and the lead is automatically moved to the “Add Lead to Campaign Step,” enrolling them in your Smartlead sequence.
Updated July 2026.