Overview
Dynamic Videos in Sendspark let you record one video and personalize it at scale using AI voice cloning and dynamic backgrounds. This guide walks you through creating a campaign from start to finish.
Step 1 – Start a New Campaign
Go to Dynamic Videos in your dashboard.
Click Create New Campaign.
Give your campaign a name (e.g., D Test).
Step 2 – Record or Upload a Video
Record a new video inside Sendspark.
Upload an existing video from your device.
Paste a video URL from Sendspark.
📌 Pro tip: Record in a quiet, well-lit space. Keep videos short (20–40 seconds) to maintain viewer attention.
Step 3 – Use AI Voice Cloning for Personalization
Choose a keyword placeholder (e.g., “watermelon”).
When generating videos, Sendspark will replace that keyword with each recipient’s name.
Example: “Hey watermelon, I’m Dan from tech support” → becomes → “Hey Bethany…” / “Hey Brandon…”
✅ Supports multiple languages.
✅ Add pauses after the name for smoother playback.
Step 4 – Customize Video Backgrounds
Dynamic Background: Insert a website or LinkedIn profile as the background.
Simulated Scrolling: Make it look like you’re browsing the site while speaking.
Mouse Cursor Animation: Add a moving cursor for realism.
📌 Fallback URL: If a background link is missing in your CSV, Sendspark will use this default link instead.
Step 5 – Select a Landing Page Template
Pick from existing templates or create a new one.
Add personalization tags (First Name, Company, Job Title).
Optionally embed a calendar or CTA button.
Step 6 – Upload a CSV File
Download the sample CSV format.
Include fields like:
First Name
Email
Background URL (website or LinkedIn profile)
Upload your CSV to Sendspark.
Map each column to the correct field.
📌 For LinkedIn campaigns: paste profile URLs into the background URL field.
Step 7 – Generate Videos
Click Generate.
Sendspark will show how many minutes you’ll consume and how many you have left.
Minutes = Video length × Number of contacts.
Example: 30-second video × 1,000 leads = 500 minutes.
Step 8 – Review and Share
Preview your personalized videos.
Share them:
Individually (copy link for Gmail, Outlook, LinkedIn messages).
As a campaign (share directly to email platforms).
Track performance in Campaign Analytics (opens, plays, clicks).
Step 9 – Optional Advanced Features
Lip Sync (Beta): Experimental feature that moves lips in sync with personalized names.
Combined Videos: Add longer follow-up videos without consuming extra minutes.
Best Practices
Keep videos 20–40 seconds.
Always add a clear call-to-action.
Use fallback URLs to avoid failed videos.
For large campaigns, double-check your CSV for missing data.
✅ That’s it! You’ve created a full Dynamic Video Campaign with Sendspark.