> ## Documentation Index > Fetch the complete documentation index at: https://help.sendspark.com/llms.txt > Use this file to discover all available pages before exploring further. # ✨Tips from Sendspark’s CSM ✨ > Learn how to create effective cold outreach videos with Sendspark's CSM tips for better engagement and higher conversion rates. Sendspark's customer success team recommends keeping cold outreach videos to 30 to 45 seconds, introducing video on your second email touchpoint, and using "you" statements with eye contact to build trust. When scaling, segment your audience and automate video creation through Clay, HubSpot, Zapier, Make, or the beta Automated Workflows feature. ## Key takeaways * Keep videos 30 to 45 seconds (1 minute max) and skip the "who you are" intro unless it's highly relevant. * Introduce video on the second touchpoint to help warm the domain and improve deliverability. * Use Sendspark's script generator and teleprompter, "you" statements, and eye contact; pair lip-sync V-2 with a dynamic background. * Segment your audience and automate with Zapier, Make, Clay, HubSpot, or the beta Automated Workflows feature. *** ## 1. Cold Outreach Best Practices * **Keep videos short and concise** – 30 to 45 seconds is ideal, with a maximum of 1 minute. * Skip the “who you are” intro unless it's highly relevant. * **Thumbnail** - GIFs can help increase engagement so start your video with some movement like an inviting wave to the camera 🤓 * **The second touchpoint is the best place to introduce video** – use video in your second email to help warm up the domain and improve deliverability. * **Email Copy** - Doesn’t need to be super text-heavy. Make it engaging. You still want to give context, but you can use it as a teaser to spark curiosity and encourage recipients to watch the video. * **Subject Lines**- create subject lines that are short, personalized, and include the word "video" to boost curiosity and open rates. * "Quick video for you, \[First Name]" * "\[First Name], this video is just for you" * "Saw this and thought of you – video inside" *** ## 2. Creating Engaging & Effective Videos * **Scripts** - Leverage Sendspark’s script generator and teleprompter to craft clear, concise messages. * **Use 'you' statements** - make your video feel more personalized. Instead of saying *'I wanted to share this*,' try '*This could be really helpful for you because*...' to keep the focus on your prospect. * **Video Landing Page** - Customize & personalize the page using templates to save time. * Templates give you the option to embed your calendar directly onto the landing page, making it easier for your prospect to book a call without interrupting your video. * **Make eye contact with the camera** - This builds trust and makes the video feel more like a conversation with your prospect *** ## 3. Choosing the Right Video Style * **Lip-Sync -** (Works Best with Dynamic Backgrounds) * If using lip-sync V-2, pair it with a dynamic background for the best results. * **Camera-Only (No Dynamic Background) – How to Make It Work:** * Try the waving hand trick or mic placement in front of your face to mask any minor lip-sync mismatches. (Waving also makes for an awesome GIF image!) * While you don’t need a background, having your prospect’s website behind you can increase engagement by sparking curiosity and driving higher open rates. * **Using a Virtual Background** * You can add a virtual background to create a professional or fun look. (hide your comfy bed in the background 🤪) * **Combining Videos for Maximum Impact** * Whether the first video is face-only or features the prospect’s website as the background, two videos can be combined into one video. * The first video can be a personalized introduction, while the second showcases a high-impact visual, such as a dashboard, demo, or key-value prop feature. * This approach balances personal connection with valuable insights, making outreach more engaging, effective, and persuasive. *** ## 4. Scaling & Automating Video Outreach * Even when scaling outreach, segment your audience to add another layer of personalization. Grouping prospects by industry, role, or pain points allows for more tailored messaging and higher engagement. * For larger-scale outreach, automation is key! * Sendspark integrates with Zapier, Make, Clay, and HubSpot, allowing you to automate video creation and distribution within your existing workflows. * Alternatively, you can use our new Automated Workflows feature, which enables dynamic video generation without third-party tools. * This feature is currently in beta, and there is a waiting list to join. * You can join the waitlist [submit the request form](https://share.hsforms.com/2_BauXzPMQimDbqSqvHa7tg3luwd) * Use automation to: * Generate dynamic videos automatically * Automate video distribution * Improve efficiency without sacrificing personalization *** ## Frequently asked questions 30 to 45 seconds is ideal, with a maximum of about 1 minute. Skip the "who you are" intro unless it's highly relevant, and use the copy as a teaser to spark curiosity rather than repeating everything in the video. The second touchpoint is the best place to introduce video. Using video in your second email helps warm up the domain and improve deliverability. Start your video with some movement, like an inviting wave to the camera. GIF thumbnails with movement help increase engagement, and the waving trick also makes for an eye-catching GIF image. Segment your audience by industry, role, or pain points, then automate. Sendspark integrates with Zapier, Make, Clay, and HubSpot, or you can use the Automated Workflows feature (currently in beta with a waitlist) to generate and distribute dynamic videos without third-party tools. Try the waving-hand trick or place your mic in front of your face to mask minor lip-sync mismatches. You don't need a background, but showing your prospect's website behind you can spark curiosity and lift engagement. ## Related articles * [Video Recording Best Practices in Sendspark](/video-recording-best-practices-in-sendspark) * [AI Video Templates, Scripts & Teleprompter](/ai-video-templates-scripts-teleprompter) * [How to Avoid Triggering Spam Filters](/how-to-avoid-triggering-spam-filters) * [Sendspark Automated Workflows: Beginner's Guide](/sendspark-automated-workflows-beginner-s-guide) *Updated July 2026.*