> ## Documentation Index
> Fetch the complete documentation index at: https://help.sendspark.com/llms.txt
> Use this file to discover all available pages before exploring further.

# RB2B Integration - AI Videos for Visitors

> Set up RB2B and Sendspark integration to automatically create AI personalized videos for website visitors using webhook automation

The RB2B and Sendspark integration automatically creates AI-personalized videos for the website visitors RB2B identifies. You build a Sendspark Agentic Workflow triggered by an incoming webhook, paste that webhook URL into RB2B, map the visitor data into a Create Dynamic Video step, then add a step to send the video by email or LinkedIn.

## Key takeaways

* The integration turns website visitors identified by RB2B into personalized videos automatically, on autopilot.
* It's built as a Sendspark Agentic Workflow using an **Incoming Webhook** trigger.
* You copy the Sendspark webhook URL into RB2B's integrations, then send a test event to confirm the connection and pull RB2B data into the workflow.
* Map the RB2B data fields into a **Sendspark: Create Dynamic Video** step, then add a final step to send the video through email, LinkedIn, or any of 50+ sending platforms.

Use the RB2B and Sendspark integration to send personalized videos to website visitors on autopilot!

<iframe src="https://www.youtube.com/embed/gt1EOyCTE-s?rel=0" allow="autoplay; fullscreen; picture-in-picture; encrypted-media" allowFullScreen />

## How to Use the RB2B + Sendspark Video

1. Go to Sendspark [Agentic Workflows](https://sendspark.com/agentic-workflows) and create a new workflow
2. For the trigger, select**Incoming Webhook**
3. Copy the webhook URL to your clipboard, and click **"wait for webhook"** to start testing your webhook ​<img src="https://mintcdn.com/sendspark/zcDaIV9vseTER0JR/images/12064378/322c2f97-image.png?fit=max&auto=format&n=zcDaIV9vseTER0JR&q=85&s=8e14e886f2cb60a247bdbb2df271fb76" alt="Sendspark Agentic Workflows interface showing webhook URL field and wait for webhook button" width="1374" height="858" data-path="images/12064378/322c2f97-image.png" />
4. Go to [RB2B integrations](https://app.rb2b.com/integrations)
5. Select the **Sendspark**, and paste the URL from Sendspark into RB2B ​<img src="https://mintcdn.com/sendspark/zcDaIV9vseTER0JR/images/12064378/2db24444-image.png?fit=max&auto=format&n=zcDaIV9vseTER0JR&q=85&s=efb64d47282fb3526ab8cadb03de80b1" alt="RB2B integrations page with Sendspark selected and webhook URL paste field" width="1908" height="926" data-path="images/12064378/2db24444-image.png" />
6. Click **Send test event to your Sendspark account** to test the webhook connection<img src="https://mintcdn.com/sendspark/zcDaIV9vseTER0JR/images/12064378/c4e6be64-image.png?fit=max&auto=format&n=zcDaIV9vseTER0JR&q=85&s=2de7070e4e91bb68e4903b60aa2fb727" alt="RB2B Sendspark integration settings with Send test event button highlighted" width="1780" height="338" data-path="images/12064378/c4e6be64-image.png" />
7. Back in Sendspark, you should see data from RB2B. You can now use that data to create an AI personalized video!
8. Add another step in your automation for **Sendspark: Create Dynamic Video**
9. Select the [dynamic video campaign](/dynamic-videos-make-videos-with-ai-introductions) from Sendspark you would like to use, and map in the data fields from RB2B. These are the data fields that you want use to personalize your Sendspark video. ​<img src="https://mintcdn.com/sendspark/zcDaIV9vseTER0JR/images/12064378/d3a87968-image.png?fit=max&auto=format&n=zcDaIV9vseTER0JR&q=85&s=1ff6894165dcb6333fe90009eed7b564" alt="Sendspark Create Dynamic Video step showing data field mapping from RB2B" width="1382" height="1580" data-path="images/12064378/d3a87968-image.png" />
10. Add another step in your automation to send the video out through email or LinkedIn. Sendspark integrates with 50+ sending platforms, so you can choose your platform, or just send with Gmail/Outlook. [Learn more here](/sendspark-automated-workflows-beginner-s-guide).

Happy scaling!

## Frequently asked questions

<AccordionGroup>
  <Accordion title="What does the RB2B + Sendspark integration do?">
    It lets you send personalized videos to website visitors on autopilot. When RB2B identifies a visitor, the connected Sendspark workflow automatically creates an AI-personalized video for them and sends it out.
  </Accordion>

  <Accordion title="Which trigger do I use in the Sendspark workflow?">
    Select **Incoming Webhook** as the trigger. Sendspark gives you a webhook URL to copy, and you click "wait for webhook" to start testing the connection.
  </Accordion>

  <Accordion title="How do I connect RB2B to Sendspark?">
    Copy the webhook URL from Sendspark, go to RB2B integrations, select **Sendspark**, and paste the URL. Then click "Send test event to your Sendspark account" to confirm the connection — you should see the RB2B data appear back in Sendspark.
  </Accordion>

  <Accordion title="How is each video personalized?">
    Add a **Sendspark: Create Dynamic Video** step, select the dynamic video campaign you want to use, and map in the RB2B data fields. Those mapped fields are what personalize each video.
  </Accordion>

  <Accordion title="How does the video get sent to the visitor?">
    Add another step in the automation to send the video out through email or LinkedIn. Sendspark integrates with 50+ sending platforms, so you can pick your platform or just send with Gmail/Outlook.
  </Accordion>
</AccordionGroup>

*Updated July 2026.*