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Smartlead — Send Personalized Videos at Scale

Learn how to integrate Sendspark with Smartlead to send personalized video emails at scale with automated customization features.

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated yesterday

This guide shows you how to integrate your Sendspark personalized videos with Smartlead to send video emails at scale. You'll learn how to customize your video landing page, set up the integration, and create email campaigns that automatically personalize videos for each recipient.

Prerequisites

  • A recorded video in your Sendspark library

  • An active Smartlead account

  • Basic familiarity with email campaign setup

Step 1: Customize Your Video Landing Page

  1. Navigate to your Sendspark library and click on your recorded video

  2. You'll be taken to the edit page where you can customize the landing page elements

  3. On the left side, customize these three sections:

    • Header: Add personalized variables like "Hey #{{first_name}}"

    • Message: Write your personalized message content

    • Call to Action: Set your CTA button text (e.g., "Schedule a Meeting") and link

Note: This landing page is what recipients will see when they click your video thumbnail in the email.

Step 2: Customize Your Video Thumbnail

  1. Click Edit Thumbnail in your video editor

  2. Select Edit Overlays to add personalized text directly on the thumbnail

  3. Add merge tags like #{{first_name}} to personalize the thumbnail image

  4. Use Edit Styles to customize:

    • Banner visibility and background color

    • Text styling and positioning

    • Overall thumbnail appearance

  5. Save your changes

Step 3: Set Up the Smartlead Integration

  1. In your Sendspark video editor, click Share Video

  2. Look for "Share with Personalization" option

  3. Click Edit or Add to set up integrations

  4. Search for and select Smartlead

  5. Click Save to confirm the integration

Step 4: Create Your Smartlead Email Campaign

  1. In your Smartlead account, navigate to your email campaign

  2. In Sendspark, click Image URL to copy the thumbnail snippet

  3. Paste the image into your Smartlead email template

  4. Copy the video link from Sendspark

  5. In Smartlead, select the thumbnail image and click Insert Link

  6. Paste the video link to make the thumbnail clickable

Tip: The thumbnail will automatically personalize based on your Smartlead contact data when the campaign sends.

Step 5: Test and Send Your Campaign

  1. Preview your email to ensure the personalized thumbnail displays correctly

  2. Test the link to confirm it opens your customized landing page

  3. Verify that personalization variables (like #{{first_name}}) are working properly

  4. Send your campaign through Smartlead

What Recipients Experience

When your campaign sends, recipients will receive an email with a personalized video thumbnail showing their name. When they click the thumbnail, they'll be taken to your customized landing page where they can watch the video and take action using your call-to-action button.

Tip: The personalization happens automatically using the contact data from your Smartlead campaign, so each recipient gets a unique, personalized experience.

Video Tutorial

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