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Apollo — Send Personalized Videos at Scale

Learn how to send personalized videos at scale using Apollo and Sendspark with dynamic customization for higher engagement rates.

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated yesterday

This guide shows you how to create dynamically personalized videos in Sendspark and integrate them with Apollo emails. With dynamic personalization, you can record one video that automatically adapts to show each recipient's name and company information.

Prerequisites

  • A Sendspark account

  • An Apollo account with email templates set up

  • A recorded or uploaded video in Sendspark

Step 1: Set Up Dynamic Personalization in Sendspark

  1. Navigate to your video's share page in Sendspark

  2. Click Add Dynamic Personalization

  3. Configure your personalized elements:

    • Header: Add "Hi #{{first_name}}" or similar greeting

    • Message area: Include company-specific text like "wanted to show how #{{company_name}}"

    • Call to action: Add your desired CTA text and link

Tip: The dynamic fields will automatically populate with each contact's information when they view the video.

Step 2: Customize Your Video Thumbnail

  1. Click Share Video from your video page

  2. Click Customize over the video thumbnail

  3. Add your personalized text (like "Hi #{{first_name}}") to appear on the thumbnail

  4. Review how the thumbnail will appear to recipients

Step 3: Add Video to Apollo Email Template

  1. In Sendspark, click the Apollo snippet button to copy the video code to your clipboard

  2. Open your Apollo email template

  3. Paste the video snippet where you want the video to appear

  4. Format the placement as needed (you can add spacing or remove the "watch video" text if desired)

Step 4: Test Your Dynamic Video

  1. Preview your Apollo email template with different contacts

  2. Verify that names and company information populate correctly

  3. Check that the video thumbnail displays the personalized greeting

Note: Each recipient will see their own personalized version of the video, including their name in both the thumbnail and video content, creating a more personal connection at scale.

Video Tutorial

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