One of the most reliable ways of sharing videos in email is to use an image preview. Recipients can see the preview in their inbox, and then click "play" to watch the full video in their browser.
Sendspark thumbnails create dynamic, engaging emails that not only capture attention but also maintain good deliverability, provided they are optimized correctly.
You can easily send Sendspark videos in Constant Contact by following these steps:
Record or upload your video in Sendspark
Click Share
Download the Thumbnail (GIF) of your video
Copy the Share Link to your clipboard
Navigate to your email draft in Constant Contact
Drag an image block into your email
Replace the default image with your Sendspark thumbnail (gif)
Link the image to your Sendspark share link
That's it! You can now send this video email 🥳
Best Practices
A/B Testing: Experiment with plain text vs. video thumbnails to assess their impact on delivery rates and engagement. Evidence suggests plain text emails can improve initial delivery metrics.
Campaign Type Optimization: For cold campaigns, prioritize simplicity and deliverability over aesthetic enhancements like thumbnails.
Deliverability Considerations: Use video thumbnails only when their added value outweighs potential email delivery issues.