Skip to main content

Trigger Sendspark Videos from SalesLoft and Send Them via Apollo Sequences

Dan Delauretis avatar
Written by Dan Delauretis
Updated yesterday

🎥 How to Automate Video Emails: SalesLoft → Apollo Workflow

This guide walks you through setting up an automation where a new user in SalesLoft automatically generates a personalized video in Sendspark and sends it via an email sequence in Apollo.

⚡ Overview of the Flow

Trigger: New User Created in SalesLoft
​Action 1: Create Dynamic Video in Sendspark
​Action 2: Find Contact in Apollo
​Action 3: Add Contact to Apollo Sequence

🧩 Step 1: Set Up the Trigger (SalesLoft)

  1. Open your automation or agentic workflow platform.

  2. Add a Trigger step.

  3. Search for SalesLoft.

  4. Select the event User Created.

🔎 Optional:
Add filtering conditions if you only want this automation to run for specific users (e.g., based on role, company, or email domain).

🎬 Step 2: Generate the Video (Sendspark)

  1. Add a new Action.

  2. Search for Sendspark.

  3. Select Create a Video.

  4. Choose your connected Sendspark account.

  5. Select your Dynamic Video Campaign (e.g., “New Combine”).

🔗 Map the Fields

  • First Name → Map from SalesLoft data.

  • Contact Email → Map from SalesLoft data.

🌐 Configure Background URL (Optional but Recommended)

If you want the recipient’s website to appear in the dynamic background:

  1. Add a Data Cropping tool step before the Sendspark action.

  2. Select the email address field.

  3. Crop by the @ symbol to extract the domain.

    • Example:
      ​dan@sendspark.com → sendspark.com

  4. Map this result to the Background URL field in Sendspark.

This adds strong personalization to your video.

🔎 Step 3: Locate the Contact (Apollo)

  1. Add a new Action.

  2. Search for Apollo.

  3. Select Find Contact.

📌 Why this matters:
You need the Contact ID returned by this step to add the person to a sequence in the next action — even if the contact is newly created.

📩 Step 4: Add Contact to Sequence (Apollo)

  1. Add another Apollo action.

  2. Select Add Contact to a Sequence.

🔗 Map the Fields

  • Contact ID → Map from the “Find Contact” step.

  • Sequence ID →

    • Open your Apollo sequence.

    • Copy the ID from the browser URL.

    • Paste it into this field.

  • Send Email From → Enter the sender’s email address.

📝 Step 5: Configure the Email Template

🎥 1. Get the Video Code

  1. Go to your Sendspark Dynamic Video Campaign.

  2. Click Share.

  3. Copy the snippet code for Apollo.

✍️ 2. Create a Template in Apollo

  1. Go to Apollo → Emails → Templates.

  2. Create a new template (or edit an existing one).

  3. Paste the Sendspark snippet code into the body.

  4. Save the template.

🔗 3. Link Template to Sequence

  1. Open the Apollo sequence used in Step 4.

  2. Load the template you just created.

🚀 Final Result

Now, whenever a new user is created in SalesLoft:

  • A personalized Sendspark video is automatically generated

  • The contact is located in Apollo

  • The contact is added to your sequence

  • The email (with embedded dynamic video) is sent automatically

Your video outreach is now fully automated and scalable.

Did this answer your question?