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HubSpot Workflows: Send Marketing Email to List

Step-by-step guide to sending HubSpot marketing emails automatically when contacts are added to a list using Sendspark workflows.

Written by Dan Delauretis

🎬 How to Automate Sendspark Videos with HubSpot

This guide explains two ways to automate the creation and delivery of personalized Sendspark videos using HubSpot:

  • Method 1: HubSpot Workflows (HubSpot-driven automation)

  • Method 2: Sendspark Agentic Workflows (Sendspark-driven automation)

Choose the option that best fits where you want your automation logic to live.

🧩 Method 1: Using HubSpot Workflows

This method keeps everything centralized in HubSpot, from the trigger to the email send.

🔔 Step 1: Set Up the Workflow Trigger

  1. In HubSpot, go to Workflows → Create workflow → From scratch

  2. Choose Contact-based workflow

  3. Set the enrollment trigger to Segment Membership
    ​(formerly “List membership”)

  4. Select the list or segment that should trigger the automation
    ​(e.g. when a contact is added to a specific list)

  5. Save the trigger

🎥 Step 2: Configure Sendspark Video Generation

  1. Add a new action to the workflow

  2. Scroll down and select the Sendspark app
    👉 Make sure the native Sendspark app is installed from the HubSpot Marketplace

  3. Choose Create a dynamic video

⚠️ Important

  • You must check both mandatory checkboxes in the setup window for the action to run

Required Fields

  • Dynamic Campaign ID

    • Go to your Sendspark Dynamic Campaign

    • Copy the Campaign ID shown at the bottom

    • Paste it into HubSpot

  • API Credentials

    • Workspace ID

    • API Key

    • Secret Key
      👉 Found in Sendspark under API Credentials

  • Dynamic Data Mapping

    • Map HubSpot properties to Sendspark fields

    • Example:

      • First Name → Contact Name

      • Website → Website URL

⚠️ Important

  • Always map First Name, not Full Name

  1. Click Save

✉️ Step 3: Create the Automated Marketing Email

This email will deliver the personalized video.

  1. In HubSpot, go to Marketing → Emails

  2. Click Create email

  3. Select Automated email (not Regular)

  4. Choose your template

Embed the Sendspark Video

  1. In Sendspark, open your Dynamic Campaign

  2. Click Share Campaign

  3. Select HubSpot Marketing Hub

  4. Copy the provided HTML code

  5. In the HubSpot email editor:

    • Drag an HTML block

    • Paste the code inside

🧠 This HTML acts as a dynamic placeholder and will automatically resolve to the correct video for each contact.

  1. Save the email and confirm it’s available for automation

🚀 Step 4: Add the Email to the Workflow

  1. Return to your HubSpot workflow

  2. Add a new action after the Sendspark video step

  3. Select Send Email (Marketing Email)

  4. Choose the automated email you created

  5. Review and turn on the workflow

✅ Done! Your contacts will now receive personalized videos automatically.

🤖 Method 2: Using Sendspark Agentic Workflows

This method shifts automation control to Sendspark, using sequences and triggers synced with HubSpot.

🔁 Workflow Setup in Sendspark

  1. In Sendspark, go to Agentic Workflows

  2. Set the trigger to New contact in list

  3. Select the appropriate HubSpot list

  4. Add the action Create Dynamic Video

  5. Add a final action: HubSpot → Enroll contact in a sequence

🔗 Field Mapping

  • Map required fields such as:

    • Contact ID

  • Use the field selector to search and match HubSpot properties correctly

⚠️ Make sure all required fields are mapped, or the workflow will fail silently.

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