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Create Contacts in Apollo If They Don't Already Exist

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated this week

Sometimes the contact may not exist in Apollo yet. You can account for this:

  1. Add a Router step to check if the lead exists in Apollo.

  2. If the lead is missing, create a new step: Create Lead in Apollo.

  3. After creating the lead, run the same HTTP request step again, but reference the newly created lead’s ID instead of the one from “Find Lead.”

  4. Add a break between the two possible paths (existing lead vs. new lead).

This ensures that no matter what, every contact ends up enrolled in your Apollo video sequence. The flow should look something like this:

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