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Automatically Email Prospects When They Watch Your Video But Don't Reply [Instantly + Sendspark]

Want to increase meetings from your video campaign? Set up this email campaign to follow up with people who watch your video by don't reply.

Bethany Stachenfeld avatar
Written by Bethany Stachenfeld
Updated over a week ago

Step 1: Create an Automation in Sendspark

  1. Log into your Sendspark dashboard.

  2. Go to Agentic Workflows in the menu.

  3. Click New Automation and name it something like Video Viewed — No Reply.

Step 2: Set the Trigger to “Video Played”

  1. In the automation builder, choose Trigger → Sendspark: New Video Played - Specific Campaign

  2. Select the video or campaign you want to track.

Step 3: Check for Replies in Instantly

  1. Add an Action to Search Lead in Instantly
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  2. Use the contact email from your first step
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  3. Then add a Router tool to distinguish between leads who have replied or not
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Step 4: Add to a Follow-Up Campaign in Instantly

  1. If no reply is found, enroll the contact into a follow-up sequence in Instantly.
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  2. Add an additional Action to Add Lead to Campaign in Instantly

  3. In that campaign, you can have a a short, casual follow-up email such as:
    ​“Hey [First Name], I noticed you watched the video I sent. I’d love to hear your thoughts.”

Step 5: Start Automation

  1. When you're ready, hit the Start button to turn on your automation.

  2. Your whole automation should look something like this:

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