1. Cold Outreach Best Practices
Keep videos short and concise – 30 to 45 seconds is ideal, with a maximum of 1 minute.
Skip the “who you are” intro unless it's highly relevant.
Thumbnail - GIFs can help increase engagement so start your video with some movement like an inviting wave to the camera 🤓
The second touchpoint is the best place to introduce video – use video in your second email to help warm up the domain and improve deliverability.
Email Copy - Doesn’t need to be super text-heavy. Make it engaging. You still want to give context, but you can use it as a teaser to spark curiosity and encourage recipients to watch the video.
Subject Lines - create subject lines that are short, personalized, and include the word "video" to boost curiosity and open rates.
"Quick video for you, [First Name]"
"[First Name], this video is just for you"
"Saw this and thought of you – video inside"
2. Creating Engaging & Effective Videos
Scripts - Leverage Sendspark’s script generator and teleprompter to craft clear, concise messages.
Use 'you' statements - make your video feel more personalized. Instead of saying 'I wanted to share this,' try 'This could be really helpful for you because...' to keep the focus on your prospect.
Video Landing Page - Customize & personalize the page using templates to save time.
Templates give you the option to embed your calendar directly onto the landing page, making it easier for your prospect to book a call without interrupting your video.
Make eye contact with the camera - This builds trust and makes the video feel more like a conversation with your prospect
3. Choosing the Right Video Style
Lip-Sync - (Works Best with Dynamic Backgrounds)
If using lip-sync V-2, pair it with a dynamic background for the best results.
Camera-Only (No Dynamic Background) – How to Make It Work:
Try the waving hand trick or mic placement in front of your face to mask any minor lip-sync mismatches. (Waving also makes for an awesome GIF image!)
While you don’t need a background, having your prospect’s website behind you can increase engagement by sparking curiosity and driving higher open rates.
Using a Virtual Background
You can add a virtual background to create a professional or fun look. (hide your comfy bed in the background 🤪)
Combining Videos for Maximum Impact
Whether the first video is face-only or features the prospect’s website as the background, two videos can be combined into one video.
The first video can be a personalized introduction, while the second showcases a high-impact visual, such as a dashboard, demo, or key-value prop feature.
This approach balances personal connection with valuable insights, making outreach more engaging, effective, and persuasive.
4. Scaling & Automating Video Outreach
Even when scaling outreach, segment your audience to add another layer of personalization. Grouping prospects by industry, role, or pain points allows for more tailored messaging and higher engagement.
For larger-scale outreach, automation is key!
Sendspark integrates with Zapier, Make, Clay, and HubSpot, allowing you to automate video creation and distribution within your existing workflows.
Alternatively, you can use our new Automated Workflows feature, which enables dynamic video generation without third-party tools.
This feature is currently in beta, and there is a waiting list to join.
You can join the waitlist HERE
Use automation to:
Generate dynamic videos automatically
Automate video distribution
Improve efficiency without sacrificing personalization