> ## Documentation Index
> Fetch the complete documentation index at: https://help.sendspark.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Auto Email Video Watchers [Instantly]

> Set up automated follow-up emails for video prospects who don't reply using Instantly and Sendspark integration in 5 simple steps.

Set up an automation that emails prospects who watched your video but haven't replied, using Sendspark and Instantly. Create an automation in Sendspark triggered by Video Played, search the lead in Instantly, use a Router to split repliers from non-repliers, then enroll non-repliers into a casual follow-up campaign in Instantly.

## Key takeaways

* Trigger on **Sendspark: New Video Played - Specific Campaign** to catch prospects who watched a chosen video or campaign.
* Use an Instantly **Search Lead** action with the contact email from the trigger step, then a **Router tool** to separate leads who replied from those who didn't.
* Enroll non-repliers into a follow-up campaign with **Add Lead to Campaign** in Instantly.
* A short, casual follow-up works best, for example: "Hey \[First Name], I noticed you watched the video I sent. I'd love to hear your thoughts."

<iframe src="https://www.youtube.com/embed/HCORgmZKQKI?rel=0" allow="autoplay; fullscreen; picture-in-picture; encrypted-media" allowFullScreen />

## Step 1: Create an Automation in Sendspark

1. Log into your [Sendspark dashboard](https://sendspark.com).
2. Go to **Agentic Workflows** in the menu.
3. Click **New Automation** and name it something like *Video Viewed — No Reply*.

***

## Step 2: Set the Trigger to “Video Played”

1. In the automation builder, choose **Trigger → Sendspark: New Video Played - Specific Campaign**
2. Select the video or campaign you want to track.

<img src="https://mintcdn.com/sendspark/zcDaIV9vseTER0JR/images/11997015/f03dfed5-image.png?fit=max&auto=format&n=zcDaIV9vseTER0JR&q=85&s=bb061d2f8fce13664a0ff31bc0b17ff9" alt="Sendspark automation trigger settings with Video Played campaign selection option" width="1280" height="248" data-path="images/11997015/f03dfed5-image.png" />

***

## Step 3: Check for Replies in Instantly

1. Add an **Action** to **Search Lead** in **Instantly** ​<img src="https://mintcdn.com/sendspark/zcDaIV9vseTER0JR/images/11997015/37f0a00c-image.png?fit=max&auto=format&n=zcDaIV9vseTER0JR&q=85&s=f6650712d0d7139673240860922f9f8e" alt="Instantly Search Lead action panel in Sendspark automation builder workflow" width="1256" height="234" data-path="images/11997015/37f0a00c-image.png" />
2. Use the contact email from your first step ​<img src="https://mintcdn.com/sendspark/zcDaIV9vseTER0JR/images/11997015/e32b5112-image.png?fit=max&auto=format&n=zcDaIV9vseTER0JR&q=85&s=f13df275693f05a2b13f94c5e40a25a6" alt="Automation variable mapping showing contact email field from previous step" width="710" height="176" data-path="images/11997015/e32b5112-image.png" />
3. Then add a **Router tool** to distinguish between leads who have replied or not ​<img src="https://mintcdn.com/sendspark/zcDaIV9vseTER0JR/images/11997015/773d72d5-image.png?fit=max&auto=format&n=zcDaIV9vseTER0JR&q=85&s=9b918e95c00be08b3219c2ca49c25dc3" alt="Router tool configuration distinguishing between replied and non-replied leads" width="2150" height="1442" data-path="images/11997015/773d72d5-image.png" />

***

## Step 4: Add to a Follow-Up Campaign in Instantly

1. If no reply is found, enroll the contact into a follow-up sequence in Instantly. ​<img src="https://mintcdn.com/sendspark/zcDaIV9vseTER0JR/images/11997015/8238290d-image.png?fit=max&auto=format&n=zcDaIV9vseTER0JR&q=85&s=3d8cf375c69d55216f2e26b11be2077e" alt="Instantly Add Lead to Campaign action panel for follow-up sequence enrollment" width="834" height="148" data-path="images/11997015/8238290d-image.png" />
2. Add an additional Action to Add Lead to Campaign in Instantly
3. In that campaign, you can have a a short, casual follow-up email such as: *“Hey \[First Name], I noticed you watched the video I sent. I’d love to hear your thoughts.”*

## Step 5: Start Automation

1. When you're ready, hit the Start button to turn on your automation.
2. Your whole automation should look something like this:

<img src="https://mintcdn.com/sendspark/zcDaIV9vseTER0JR/images/11997015/e04a3a09-image.png?fit=max&auto=format&n=zcDaIV9vseTER0JR&q=85&s=4b807bee443721ab23532f4f4b42aae8" alt="Complete automation workflow diagram showing all steps from trigger to actions" width="2164" height="1714" data-path="images/11997015/e04a3a09-image.png" />

## Frequently asked questions

<AccordionGroup>
  <Accordion title="What triggers the follow-up email?">
    The Sendspark trigger **New Video Played - Specific Campaign**, which fires when a prospect watches the video or campaign you selected.
  </Accordion>

  <Accordion title="How does it avoid emailing people who already replied?">
    Add an Instantly **Search Lead** action using the contact email from the trigger step, then a **Router tool** to distinguish between leads who have replied and those who haven't. Only non-repliers continue to the follow-up.
  </Accordion>

  <Accordion title="Where does the follow-up email get sent?">
    If no reply is found, the contact is enrolled into a follow-up sequence in Instantly using the **Add Lead to Campaign** action.
  </Accordion>

  <Accordion title="What should the follow-up email say?">
    Keep it short and casual, for example: "Hey \[First Name], I noticed you watched the video I sent. I'd love to hear your thoughts."
  </Accordion>

  <Accordion title="How do I turn the automation on?">
    When you're ready, hit the **Start** button to turn on your automation.
  </Accordion>
</AccordionGroup>

*Updated July 2026.*
